About Product Adoption

Last few days I have been thinking into product adoption, why some products succeed while others fail and a crazy idea has just come to my head.

For B2C we have companies paying promotions to influencers and things like that, your product might not even be the best in the market but you can be the best one sharing your message.

However, for B2C I think there might be an elephant in the room nobody wants to talk about. In companies there are executives and other people who are decision markers, people who have the trust of their fellows colleagues. What if one of the decision makers has other interests? Or even worse, it's bribed?

How can someone really know? Like imagine I just make now a piece of software and I'm a friend of several decision makers in different companies. Nobody is going to know unless you make your own diligence and a very thorough one.

Call me crazy but I even think this might happen at investor level, like for example, more than one person knew Madoff was full of BS, the ones that were dragged didn't make their own diligence. How can we know they weren't lured by some "friends"? And you can even extrapolate this to web 3.

So the summary and message for executives and decision makers is to stay vigilant and make your own diligence.

Thoughts? Crazy or reasonable?